As younger consumers crave simpler times, trends from the ’90s and early 2000s are returning to the limelight—driving a wave of nostalgia-fueled spending. From legacy brands experiencing a revival to the resurgence of retro tech, food, fashion and entertainment, companies are tapping into throwback culture to attract younger audiences and boost relevance in a digital world.

Join Axios in Cannes, France, for an Expert Voices lunch roundtable discussion exploring how brands are harnessing nostalgia to connect with Gen Alpha, Gen Z and Millennial consumers, reimagine products, and fuel the next trend cycle.

11:00am CEST | Doors open
11:30am - 12:30pm CEST | Seated roundtable discussion
12:30pm CEST | Event concludes